Lead Generation For Dummies (For Dummies Series)

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is “hot”. Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Community Review

  • This book answers pretty much ANY question you could think of about lead generation — it covers super high-level lead gen strategy, but it also has a ton of granular examples to help you see those strategies in action. It discusses lead gen in the context of content marketing and social marketing, but it ALSO talks about outbound lead gen techniques. Basically, whether you’re on a one-person marketing team, or you’re a marketer on a very specialized team, it will help you focus your efforts on generating new leads.
  • Everyone lead generates In order to be successful and thrive in business. Some refer to it as prospecting, business development, marketing, the funnel, lead attraction. Groves breaks it down into 61 days of actionable steps. YOU too can achieve a higher level of success by reading this book and applying the process outlined. Karen Briscoe, author and podcast host “5 Minute Success”
  • Scott Groves’ book, “Lead Generate, 61 Days to Double Your Pay” proves that being a producing sales professional makes the difference; many books have been written by those who haven’t generated business for years while Scott has his finger on the pulse of the mortgage and real estate world, making this book relevant and timely. His no-nonsense and “normal guy” approach makes it easy to read and implement for mortgage professionals and easily adaptable for professionals in any self-directed sales position.
  • This book is AWESOME! Great tips, QUICK read and let’s you get RIGHT to the ‘work’ needed and suggested in the book. Scott Groves has perfected lead generation and has been gracious enough to share it with the world!!! This book is a MUST for anyone looking to produce results in lead generation FAST – especially if you are in the mortgage lending or real estate business but his tried and true methods will hold strong for any business looking to build leads and repeat business!!!! Thank you Scott!
  • I’ve read them all. 16+ years of getting coached, and working various “systems”. Scott has drawn from the best of the best, giving you what is working in the real world and laid it out before your feet in simple terms. This book is about ACTION. First you read, then you do. I don’t care if you sell real estate, mortgages, or “click pens” and office chairs, this is the one you should read! More importantly, while reading it, do what is being taught to you immediately. Your results will prove this book is right!
  • If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.Look into pay per click campaigns to generate leads. The first place most people go to seek business opportunity is Google. If you aren’t on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it’s an excellent way to simply build brand awareness as well.Create engaging content. Lead generation relies a lot on building trust with your product or service. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.Generating quality leads is easy if you are credible. Don’t use cheesy offers, hyped-up offers, or screaming ads. Alternately, focus on fact-based offers that show the value of your product to customers. Be transparent and honest, and then people will probably be more likely to trust what you say.See if you can sponsor local events in any way. Maybe you can buy uniforms for a Little League team, or have a banner at a church garage sale. If so, be sure to show up at the event yourself so you can shake hands and get face time with potential leads.Don’t forget your website! Many people create a site and then just leave it, believing that “if you build it, they will come.” They won’t unless you actually put some effort into it. Create a blog and update it frequently, or add new content as often as possible to the site itself.Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.Knowing how to create leads does not have to be difficult. Understanding how to reach your customers and find new ones is a part of any business. If you utilize the suggestions you have just read, you should be able to create many new leads. Start trying these tips today.

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